We designed an account creation system to help people save their game progress, create a player profile, and manage the people they play with. I supported with the naming of the feature, transactional emails, push notifications, and microcopy for onboarding and error messages. The number of people who created an account increased by 28% compared to the original version.
Based on user research we found that people did not have a clear idea of what were the benefits of creating an account on the original version of King Accounts. The idea behind all these changes was to give people more information on what was happening before and after they performed any actions and to also give them more control over the information they received from King.