About the project
We provided a way to be one of the first to play the next installment of the Bubble Witch franchise.I supported with the user journey mapping, tone of voice definition, content design for the microsite, UX writing for emails, push notifications, cross-game communications, and chatbot. 62,000 people pre-registered to play the new Bubble Witch 3 Saga game.
What's in it for them
Based on user research and player trends we found that people wanted to have a way to play new King games before anyone else. The idea of creating a pre-registration microsite was to give people the opportunity to be the first to play the new game. Android players would then follow the Google Play flow, but we created a custom solution for iOS players since the App Store doesn’t have the option.
How I helped to solve the problem
- Defined and wrote King’s first ever story-driven chatbot.
- Mapped user journey for pre-registration.
- Helped define the tone of voice for a new game.
- Created the content design for the website that allowed people to pre-register.
- Wrote the launch email, transactional emails, push notifications, and cross-game communications.
